Congratulations! Your website has arrived and is ready to roar! After all the hard work and collaboration, it’s a fantastic achievement. But there’s more to it than just turning it on. Here at Kode Digital, we’ve got three essential post-launch pointers to ensure your website thrives.
1) Taking Charge: Updates and Access
Your website developer created your online presence, but you’re the owner! Request clear instructions for handling minor updates yourself, like adding news articles or updating product details.
Additionally, ensure you receive secure login credentials for your website’s Content Management System (CMS) and any server access details if applicable. Being empowered to manage basic content puts you in control. Remember this to maintain executive control over your website and ensure you make the most of it.
Taking Control: Ownership and Management
While your website developer has played a crucial role in bringing your online vision to life, ultimately, you are the owner. It’s essential to establish clear ownership and management practices from the outset.
- Secure Your Access: Obtain complete login credentials and access details for your website’s content management system (CMS) and hosting account. This empowers you to make necessary changes and updates as needed.
- Understand Your CMS: Familiarise yourself with your website’s CMS to manage content effectively. Most CMS platforms offer user-friendly interfaces.
Request Detailed Instructions: If you prefer to delegate website updates, request comprehensive instructions from your developer. This ensures a smooth handover and enables you to maintain control.
2) Defect Liability Period: Your Website’s Safety Net
During development, your website might have been on a temporary server. When migrating to its permanent home, compatibility issues can sometimes surface. Don’t fret! Confirm your website developer’s defect liability period.
If anything goes wrong within this timeframe due to the migration process, they’ll rectify it. They understand the technical aspects and can handle these situations efficiently.
Safeguarding Your Investment: The Defect Liability Period
To protect your investment, it’s crucial to understand the defect liability period. This timeframe covers any issues or bugs that arise due to development errors after the website’s launch.
- Clarify the Terms: Discuss the defect liability period with your developer upfront. Ensure you have a clear understanding of its duration and what it covers.
- Document Issues: If you encounter any problems within the defect liability period, document them thoroughly and communicate them to your developer promptly.
By understanding the defect liability period, you can address any issues promptly and protect your website’s integrity.
3) Continued Care: Your Website’s Long-Term Success
Like any good business, your website requires constant upkeep to function smoothly. Explore after-sales support options offered by your developer. This could be a pre-paid maintenance plan or a pay-per-hour service for future updates or tweaks.
Having a dedicated team familiar with your website’s code ensures its smooth operation and allows you to focus on growing your business in Singapore’s dynamic market.
Nurturing Your Website’s Growth: Ongoing Care
Just like any successful business, your website requires ongoing care and attention. To ensure its continued success, consider the following:
- Regular Updates: Keep your website’s content fresh and relevant by updating it regularly. This includes blog posts, product information and company news.
- Performance Optimisation: Monitor your website’s loading speed and make necessary adjustments to enhance user experience.
- Security Measures: Implement robust security measures to protect your website and visitor data from cyber threats.
- Professional Maintenance: Explore professional website maintenance services to handle technical aspects and ensure optimal performance.
By investing in ongoing website care, you can maintain a positive user experience and maximise your website’s potential.
4) Building a Strong Foundation: Website Analytics and SEO
To measure the success of your website and optimise its performance, understanding website analytics and Search Engine Optimisation (SEO) is crucial.
Website Analytics: Your Digital Compass
Website analytics provides valuable insights into how visitors interact with your website. By tracking key metrics, you can make data-driven decisions to improve your online presence.
- Key Performance Indicators (KPIs): Focus on essential metrics such as website traffic, bounce rate, time on site and conversion rates.
- Google Analytics: This free tool offers comprehensive analytics capabilities to help you understand your website’s performance.
- Data-Driven Decisions: Use analytics data to identify trends, user behaviour and areas for improvement.
SEO: Boosting Your Online Visibility
Search Engine Optimisation (SEO) is the process of optimising your website to improve its ranking on search engine results pages (SERPs). By implementing effective SEO strategies through features like backlinks to other relevant sites, you can improve your networking and increase organic traffic to attract more customers.
- Keyword Research: Identify relevant keywords and phrases that your target audience is searching for.
- On-Page Optimization: Optimise website content, including titles, headings and meta descriptions, to incorporate target keywords.
- Content Creation: Develop high-quality, informative and engaging content that addresses your audience’s needs and interests.
By combining website analytics and SEO, you can gain valuable insights into your website’s performance and make data-driven decisions to improve your online visibility.
5) Expanding Your Reach: Social Media Integration
Social media platforms offer a powerful avenue to connect with your target audience, build brand awareness and drive traffic to your website. By integrating your website with social media, you can amplify your online presence and foster engagement.
- Identify Your Audience: Determine which social media platforms your target audience is most active on.
- Create Shareable Content: Develop engaging content that encourages sharing and interaction.
- Optimise for Sharing: Incorporate social sharing buttons on your website to make it easy for visitors to share your content.
- Engage with Your Audience: Respond to comments, messages and mentions promptly to build relationships.
- Leverage Social Media Advertising: Explore paid advertising options to reach a wider audience.
By effectively utilising social media, you can expand your reach, increase brand visibility and drive traffic to your website.
Ready to take your website to the next level?
Launching a website is just the beginning. By following these post-launch strategies, you can build a successful online presence. Remember, a well-maintained website is essential for building trust, attracting customers and achieving your business goals. Continuously monitor performance, adapt to changes and invest in ongoing support to stay competitive in Singapore’s digital landscape.
At Kode Digital, we’re website development experts in Singapore, offering comprehensive development, post-launch support and ongoing maintenance. Contact us today to discuss your needs and ensure your website thrives online!
