Search Engine Marketing (SEM)

SEM Services Singapore | Kode Digital

What Is SEM?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

Unlike search engine optimisation (SEO), which is considered “organic” search activity, SEM refers almost exclusively to paid search advertising. It is also alternately referred to as paid search or pay-per-click (PPC).

Our SEM Process

Discovery & Goal Setting

We aim to understand the client’s business and target audience by conducting an initial consultation to learn about the client’s objectives. We perform a comprehensive market analysis to understand the competitive landscape of your industry and create measurable goals.

Keyword Research & Strategy Development

Research helps us identify the most relevant and high-performing keywords to target. By analysing search volume, competition and user intent for each keyword, we can develop a keyword plan that aligns with your goals and budget.

Campaign Planning & Ad Creation

We use our research to design effective ad campaigns and create compelling ad copies with targeted keywords and a clear call-to-action. These display ads and landing pages are optimised for conversions to conduct targeted marketing.

Campaign Setup & Launch

We set up our campaigns on your chosen SEM platform (e.g., Google Ads, Bing Ads).
This includes adjusting targeting options such as geographic location, demographics and device preferences to get the best results, implementing tracking and conversion measurement tools (e.g., Google Analytics, conversion pixels) and monitoring performance.

Monitoring & Optimisation

We continuously monitor and optimise the campaigns for better performance. This includes regular analysis of campaign performance metrics (e.g., CTR, CPC, conversion rate) and making data-driven adjustments to bidding strategies, ad copy and targeting options.

Reporting & Analysis

We provide detailed reports on campaign performance and insights for improvement. Our reports highlight key performance indicators (KPIs) and ROI, analysing the data to identify trends, successes and areas for improvement.

Why Do You Need
SEM ?

Increase Reach

  • With more consumers researching and shopping online, SEM expands your reach to a larger audience actively seeking products and services like yours.

Attract New Visitors

  • The majority of new website visitors discover sites through search engine queries, making SEM an essential strategy for attracting potential customers.

High Purchase
Intent

  • Consumers using search engines are often in a buying mindset, making SEM an effective way to reach potential customers ready to make a purchase.

How This Benefits You?

Boost Website Visits
Drive relevant traffic and attract the right audience to your website with SEM. By attracting visitors with strong buying intent, you increase the time they spend on your pages, outperform competitors and enhance your ROI.

Save Time & Money
SEM is one of the fastest and most cost-effective ways to grow your brand. This efficiency makes SEM an ideal strategy for companies looking for rapid growth. When executed correctly, SEM often sees significant results within a week.

Enhance Brand Awareness
SEM ensures that your ads appear in relevant search results, bringing visitors to your site even if they were not specifically looking for you. This organic discovery fosters brand recognition and builds a strong connection with your audience.

Drive Sales & Leads
Capture attention and generate more leads with compelling ad campaigns that showcase your products effectively. By accurately targeting age, gender and geographic area, SEM maximises your revenue potential, directly bringing more prospective customers from search engines to your business.

What Result Will You Get

Increase Digital Visibility

We create exceptional ad marketing campaigns that represent your brand and resonate with your target audience. Our team works closely with you to understand your goals and objectives and customise our chosen keywords for the best outcome.

Track Your Digital Growth

We monitor the campaign’s progress closely so you can see its success. Our SEM service uses real-time performance metrics to gain valuable insights about your visitors.

Increase Sales & Conversions

Effective SEM compels the attention of your target audience. By drawing in a larger crowd, you can increase your conversions, which helps grow sales on your brand’s existing or new sites.